Jack Daniel’s and African American History


Even if Jack Daniel’s is only doing this as a marketing move, I love how it acknowledges some of the real accomplishments and influence of slaves in creating Southern culture/life.

On its 150th anniversary, the Tennessee whiskey distillery concedes that its official history didn’t tell the whole story of its origins.

Source: Jack Daniel’s Embraces a Hidden Ingredient: Help From a Slave – The New York Times

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